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A Licensing Primer for Photographers

September 26th, 2022

When most people think of what a photographer does,Guest Posting they just think about taking pictures. A photographer has many more responsibilities. He must pose subjects, create suitable lighting, know how to work with many different types of equipment, develop photographs, and When most people think of what a photographer does, they just think about taking pictures. A photographer has many more responsibilities. He must pose subjects, create suitable lighting, know how to work with many different types of equipment, develop photographs, and choose the best shots for framing and other purposes. Photographers should be able to make a great deal of money for their talents, but the expense of purchasing equipment and supplies, plus other costs associated with photography, mean that many photographers barely break even. There is one way that photographers can make more money, and that is through licensing.

Licensing is the transfer of copyright, in whole or in part, from one party to another. Both parties benefit in some way from entering into a licensing agreement. When a photographer licenses his work to another person or company, the photographer is the licensor and the person or company is the licensee. When licensing the use of a photograph to another party, the photograph can make the license exclusive or non-exclusive. An exclusive license limits how the photographer can further use the work. A non-exclusive license gives the photographer the right to license the work to other parties. The photographer usually receives some monetary benefit for licensing, but production credit and other benefits may also be realized.

When determining a licensing fee, photographers need to take several factors into consideration. The first component of a licensing fee should be the photographer’s costs of doing business. The photographer needs to know how much their costs are so that they can meet the costs and still have enough left to make a profit. The second thing included in a licensing fee is a usage fee. Usage fees will depend on how much a photograph is being used and what it is being used for by the licensee. If the photograph being licensed will only be used once, the usage fee will be lower than if the photograph were to be used several times. Photographers also need to consider how a photograph will be used when determining usage fees. If a photograph will appear on the cover of a magazine, the usage fee will cost more than if the photograph were appearing inside the magazine alongside one of the articles. The photographer must also consider production costs when determining a licensing fee.

The 10 Secrets You Must Know To Choose A Good Wedding Photographer

March 23rd, 2022

Selecting your wedding photographer is not a difficult task. By learning my 10 secrets you will eliminate many of the pitfalls it is so easy to fall into. It is very important that you make your selection of photographer early on in your wedding plans. The best and most popular photographers get booked early, often a year or two in advance. So once you have set your date and arranged the wedding venue, the next thing on your list should be your photographer.

If you were getting married a generation ago in the 1930′s or 40′s, your choice would have been rather limited. In those days photography was still something of a ‘dark art’. Literally the photographer or his assistant would spend hours in the dark room developing films and making photographic prints by hand. Your options for the wedding day would have been limited. The photographer would usually turn up at the end of your wedding service and meet you at the church door. He would then take a handful of pictures on his large camera. Usually a full length picture of the couple at the church door, a close-up if you were lucky and then perhaps a family group or two. Colour pictures were a definite luxury in the 30′s as colour film was still in its infancy. A talented photographer might offer you hand tinted or coloured pictures which he would make from black and white originals, but these would be an expensive option.

It was not uncommon to take a trip to the photographers studio either on your wedding day or shortly afterwards. The whole business became quite an occasion. Posing in front of hot studio lights was something you only did on special occasions. It was the only way to get photographs of a reasonable quality. Simple cameras were becoming more available to the public, but they were very basic with few control. In those days the professional photographer still had a mysterious quality; part artist, part chemist and part magician. He could produce photographs you just could not achieve yourself with your ‘Box Brownie’ camera.

Today things are very different. Photography has been turned on its head. Gone are the famous companies like Agfa and Kodak. Film based photography has been replaced almost entirely by digital technology, the quality of which improves dramatically year by year. Most people now have a camera of some type and are happy with the pictures they take. Rapid advances in digital imaging have ensured that the ‘auto’ function on your camera will give you an acceptable image. Today you don’t have to worry about shutter speed and ‘f’ stops to get a reasonable picture. Point and shoot is the easy option. However, technical progress does not mean that everyone knows what they are doing.

Look in any Yellow Pages or any other directory, Google ‘wedding photographer’ for any town or city and you will find an ever increasing number of entries under the listing. Why is this? It is simply because technology has improved to such an extent that even the most modest and affordable camera is capable of producing great images.

Sadly you will discover that not every so called photographer is a professional photographer. Some work at it on a part time basis and might be a cleaner, taxi driver or office worker from Monday to Friday and a wedding photographer at the weekend. It has become a part time occupation for many keen amateurs looking to make some extra cash at the weekend.

Reputation Management is the Answer How Your Business Is Perceived

March 1st, 2022

Is it true that you are keen on finding out about dealing with your standing? Have you been searching for accommodating and solid data? Indeed, this article will ensure you get a few strong ideas. It will assist you with sorting out some way to more readily deal with your standing.

Posting data via online media locales is essential to your business’ standing. You should post a few times each week at any rate to actually run an advertising effort. Assuming you see that posting via online media locales is overpowering, consider recruiting an aide to make your posts for you.

At the point when individuals invest in some opportunity to offer something about your business, it is vital that you are sufficiently gracious to answer. While you might be an extremely bustling individual, it shows your crowd that you really care about them and what they need to say. This is imperative to keep a consistent client base.

At the point when you talk with your crowd, ensure that you do as such in a conversational tone. Individuals try to avoid the possibility of entrepreneurs continuously addressing them with promoting to them. While you would like to make a deal, you ought to never cause a client to feel like this is your main concern.

Be grateful. Assuming somebody leaves a decent audit about your organization, send them an individual message and express gratitude toward them for their criticism. On the off chance that conceivable, send your client a coupon for a specific percent off on their next buy as a much obliged. In the event that this is preposterous, earnestly say thanks to them for their input.

Assuming you will utilize anybody’s thoughts, you ought to constantly make a point to give them credit for that. Everybody out there can advance a little from others, so giving due credit will show individuals that you don’t think you are over that. This is an extraordinary method for getting their appreciation.

On the off chance that you own a business, treat your representatives consciously. Any other way, you might foster a negative standing as an entrepreneur. Certain individuals won’t give you business as a result of it.